Telkomsel Adopts Tokenized Rewards to Modernize Customer Loyalty
Jakarta, Tuesday, 30 December 2025.
On December 30, 2025, Telkomsel, a subsidiary of Telkom Indonesia (NYSE: TLK), announced a strategic alliance with The Binary Holdings to revolutionize customer retention within its MyTelkomsel Super App. This collaboration integrates the “OneWave” tokenized loyalty solution, introducing gamification mechanics to over 83 million monthly active users. By leveraging blockchain-backed infrastructure, Telkomsel aims to convert routine user interactions into measurable digital economic activity, allowing customers to redeem points for tangible rewards. This move signifies a pivotal shift in the telecommunications sector, as major providers increasingly adopt decentralized technologies to drive engagement and economic growth. The partnership not only enhances the digital ecosystem for Indonesian consumers but also positions Telkomsel at the forefront of Web3 adoption in Southeast Asia’s digital economy.
Gamifying the Digital Ecosystem
The integration centers on the deployment of the OneWave Mini-app within the existing MyTelkomsel interface, creating a seamless bridge between traditional telecommunications services and decentralized reward mechanisms [1]. Through this blockchain-powered infrastructure, the partnership secures a robust environment where users can earn loyalty points, specific telco offers, and vouchers by engaging with gamified experiences [1]. These digital assets are designed to be redeemable for both digital vouchers and physical products, effectively transforming the application from a utility tool into a comprehensive lifestyle hub [1].
Gamification as an Economic Driver
For Telkomsel, which currently serves over 83 million monthly active users, this initiative represents a significant step toward fostering an inclusive “digital hyper ecosystem” [1]. The collaboration with The Binary Holdings (TBH) is explicitly designed to convert routine user actions into measurable digital economic activity, aligning with broader national goals for a sustainable digital economy in Indonesia [1]. By embedding these Web3 capabilities directly into the super app, Telkomsel creates a one-stop touchpoint that spans health, travel, payments, entertainment, and commerce, thereby increasing the utility and stickiness of the platform [1].
Empowering the Digital Future
The long-term vision of this partnership extends beyond immediate customer retention. Manit Parikh, CEO of The Binary Holdings, emphasized that the collaboration is a major stride toward empowering Indonesia’s “next 10 million digital developers” by bringing blockchain-powered gaming and social experiences to the network [1]. Dedi Suherman, Telkomsel’s VP of Digital Experience, noted that this strategy simplifies access to lifestyle services while adding real value to customers’ daily lives, reinforcing the company’s commitment to delivering meaningful digital experiences across the archipelago [1].