The Impact of the Attention Economy on Generation Z's Economic Engagement
New York, Tuesday, 8 July 2025.
Kyla Scanlon explores how the attention economy reshapes Gen Z’s interaction with traditional economic structures, influencing their personal lives and broader societal trends.
Generation Z and the Attention Economy
The attention economy’s influence on Generation Z has reshaped traditional economic engagement. As Kyla Scanlon points out, the rise of attention as a form of capital has profoundly impacted Gen Z, altering how they perceive and interact with economic structures [1]. With a significant portion of their lives mediated through digital platforms, this generation’s interactions are increasingly governed by the dynamics of attention-driven content and narratives [1].
Economic Challenges Unique to Gen Z
Compounding the effects of the attention economy are the economic challenges Gen Z faces, such as escalating educational costs and housing market entry barriers [1]. College education no longer guarantees the same return on investment, as tuition fees continue to rise while the ‘wage premium’ for degree holders diminishes [1]. Additionally, soaring housing prices have delayed home ownership, pushing the median buying age from 34 in the 1980s to an astounding 54 years today, a first in modern history [1][2].
AI and Its Disruptive Influence
AI technologies pose a further threat to traditional career paths and economic stability for Gen Z. The narrative that AI might replace entry-level jobs, critical for career initiation, fuels anxiety and uncertainty among young professionals [1]. While actual data does not suggest extreme unemployment rates for educated youth, the impact of AI on job landscapes remains a significant concern, reflecting a pronounced ‘disconnect’ between statistical reality and generational sentiment [1].
Navigating Financial Instability
In response to these multifaceted pressures, Gen Z is re-evaluating their economic strategies. They are increasingly turning to second-hand markets, opting for affordability, and embracing gig economy roles to counteract financial insecurity [3]. Financial experts advocate for prudent financial planning, suggesting that Gen Z prioritize building emergency funds before venturing into long-term investments, amid the current economic volatility characterized by tariffs and inflation [3][4].
Broader Impacts and Future Projections
The evolving engagement styles of Gen Z with the economy reveal significant insights for businesses and policymakers. Understanding the shift from consumption-driven to attention-driven economics can help curate strategies that cater to the digital-native preferences of Gen Z [1]. As technologies and economic trends continue to evolve, so too must the frameworks within which policy and business strategies are developed, ensuring they align with the dynamic needs of future generations [1].