BTS Announces 2026 World Tour Projected to Generate $1 Billion Revenue
Goyang, Tuesday, 13 January 2026.
After a four-year hiatus, BTS announces a 79-date global tour starting April 2026. Analysts project the series will generate over $1 billion, providing a critical revenue surge for HYBE Corporation.
Economic Impact and Corporate Recovery
The projected revenue for this tour stands in stark contrast to the group’s previous global outing, which generated approximately $246 million [1]. This represents a potential increase of 306.504 percent, underscoring the massive scaling of K-pop’s economic footprint. For HYBE Corporation, this return is a critical financial pivot; the conglomerate reported a significant operating profit decrease of 37.5% during the group’s military service hiatus in 2024 [1]. The tour’s scale suggests an aggressive strategy to recoup earnings following the pause in group activities.
A Global Stadium Spectacle
The itinerary is expansive, covering 79 performances across 34 markets globally [4][5]. The tour will commence on April 9, 2026, at Goyang Stadium in South Korea, marking the band’s first tour since reuniting in July 2025 after fulfilling their mandatory military service [1][5]. Following the domestic kickoff, the group will traverse five continents, with major stops including London’s Tottenham Hotspur Stadium on July 6 and 7, and a North American conclusion at SoFi Stadium in Los Angeles in early September [1][4]. The tour will continue into 2027 with dates in Australia and the Philippines [5].
Strategic Rollout and Ticketing
Coinciding with the live performances, BTS is scheduled to release a new album on March 20, 2026, their first full-length release of new material since 2020 [4][5]. The tight coordination between the album drop and the tour launch maximizes commercial momentum. Tickets are set to go on sale to the general public on January 24, 2026, with a presale for registered fan club members occurring on January 22 and 23 [4][6]. Fans looking to access the presale are required to complete registration by January 18 [6].