Singapore Grand Prix Taps SISTIC for Game-Changing Ticketing Overhaul in 2027
Singapore, Wednesday, 17 June 2026.
Starting in 2027, SISTIC will revolutionize ticketing for the Formula 1 Singapore Grand Prix, introducing cutting-edge anti-fraud measures and seamless digital experiences. This partnership marks AXS Tickets’ bold expansion into Asia’s lucrative motorsports market, leveraging SISTIC’s local expertise to transform how 300,000+ annual fans access one of F1’s most iconic night races.
A Strategic Expansion into Asia’s Motorsports Market
AXS Tickets (NASDAQ: AXS) is accelerating its expansion into Asia’s high-growth motorsports sector through its Singapore-based subsidiary SISTIC. The multi-year agreement, effective from 2027, positions SISTIC as the official ticketing partner for the Formula 1 Singapore Grand Prix, one of the most prestigious events on the F1 calendar [1][2]. This partnership represents AXS’s strategic push to consolidate its footprint in premium live events, following recent collaborations with major sports leagues and entertainment venues worldwide [1]. The Singapore Grand Prix, renowned for its iconic Marina Bay Street Circuit, attracts over 300,000 international visitors annually, generating substantial economic impact for the city-state [3].
Leveraging Local Expertise for Global Innovation
SISTIC’s appointment is a testament to its deep-rooted presence in Singapore’s entertainment and events industry. The company will manage end-to-end ticketing services, including primary sales, hospitality suite ticketing, onsite box office operations, and event-day support [2][4]. This collaboration aims to enhance the fan experience by integrating SISTIC’s local expertise with AXS’s global ticketing technology, particularly in combating fraud and unauthorized resale [3]. Joe Ow, CEO of SISTIC, emphasized the partnership’s commitment to innovation, integrity, and operational excellence, stating, ‘We are combining our deep local market expertise with world-class technology to deliver a seamless ticketing experience for fans’ [3].
A Competitive Edge in Ticketing Technology
The partnership was secured through a competitive bidding process, with Singapore GP Pte Ltd citing SISTIC’s technical capabilities and local market understanding as key differentiators [3]. Clarence Lai, Director of Ticketing and Accreditation at Singapore GP Pte Ltd, highlighted SISTIC’s proven track record in managing large-scale events, including previous editions of the Singapore Grand Prix [3]. The collaboration is expected to introduce cutting-edge solutions such as dynamic pricing and personalized fan experiences, setting new benchmarks for ticketing in Formula 1 [1]. These innovations could potentially influence ticketing trends across other F1 events globally, reinforcing AXS’s position as a leader in the live events industry [1][4].