Global Buy Now Pay Later Market to Hit $911.8 Billion by 2030

2025-11-25 economy

New York, Tuesday, 25 November 2025.
The BNPL market is forecasted to grow significantly, driven by digital integration and consumer preference for flexible payments, offering substantial opportunities for businesses and investors.

Rising Trend in Digital Payments

The global Buy Now Pay Later (BNPL) market is set to grow significantly, with projections indicating a market size of $911.8 billion by 2030, driven by digital integration and a shift in consumer preferences towards flexible payment options [1]. This trend is underscored by a growing consumer base that favors short-term financing solutions over traditional credit, which is reflected in the compound annual growth rate (CAGR) of 10.2% anticipated between 2025 and 2030 [1].

Regional Market Dynamics

In regions such as Vietnam, the BNPL market is projected to grow by 36.5% in 2025, reaching $2.61 billion, driven by factors like e-commerce expansion and low credit card penetration [2]. Similarly, Indonesia’s market is expected to grow at an annual rate of 13.5%, reaching $8.59 billion in 2025, highlighting the surge in mobile-first consumers and strategic partnerships between fintech providers and e-commerce platforms [3]. These regional trends reflect broader global economic shifts towards digital and mobile payment solutions.

Impact on Consumer Behavior and Retail

The BNPL sector’s expansion is also influencing consumer behavior, encouraging higher spending in retail, home improvement, and travel sectors. In Japan, for instance, the BNPL market is expected to grow by 33.7% in 2025, reaching $20.11 billion, with significant adoption among Millennials and Gen Z who favor zero-interest installment payments [4]. This shift is mirrored in China, where major e-commerce platforms have integrated BNPL solutions to cater to the growing demand for flexible payment methods [5].

Regulatory and Competitive Landscape

As the BNPL market expands, regulatory bodies are increasing scrutiny to ensure fair lending practices and transparency. This is evident in countries like Indonesia, where recent regulations aim to enhance consumer protection and maintain market stability [3]. The competitive landscape is also evolving, with major players like Alipay, Klarna, and Afterpay leading the market expansion. The integration of BNPL services into super apps and e-commerce platforms is expected to continue driving growth and innovation across diverse sectors [5].

Sources

market growth Buy Now Pay Later