Boot Barn and Barnes & Noble Boost Plaza at Rockwall's Occupancy to 99%
Winter Park, Wednesday, 3 September 2025.
CTO Realty Growth celebrates the openings of Boot Barn and Barnes & Noble, elevating Plaza at Rockwall’s occupancy to 99%. This move signals robust retail growth and economic resilience in Rockwall.
Retail Revitalization in Rockwall
On September 3, 2025, CTO Realty Growth, Inc. (NYSE: CTO) announced the grand openings of Boot Barn and Barnes & Noble at the Plaza at Rockwall, significantly boosting the center’s occupancy rate to an impressive 99% [1]. Located in the Dallas-Fort Worth metropolitan area, the Plaza at Rockwall is a 446,487 square meter open-air retail center that offers a mix of shopping, dining, and entertainment options [1]. The addition of these two major retailers is expected to enhance foot traffic and attract further investments, reflecting a broader trend of revitalization in retail spaces post-pandemic [1].
Strategic Tenant Mix
John P. Albright, President and CEO of CTO Realty Growth, expressed enthusiasm for the new tenants, noting that these openings align with the company’s strategy to introduce strong retailers and curate a vibrant tenant mix that meets evolving consumer demands [1]. Barnes & Noble, which opened on August 27, 2025, repurposed a former Staples location with a 20,388 square meter bookstore [1]. Boot Barn followed with a September 2nd opening, occupying a 15,000 square meter space previously held by JoAnn’s [1].
Economic Impact and Future Prospects
The openings of Boot Barn and Barnes & Noble are anticipated to drive increased consumer engagement and economic activity in the Rockwall area. Anchored by other major retailers such as Dick’s Sporting Goods, Ulta Beauty, Best Buy, and HomeGoods, the Plaza now enjoys a 99.1% occupancy rate [1]. This development not only underscores the resilience of retail markets but also positions CTO Realty Growth as a leader in adapting commercial spaces to meet changing market conditions [2].