Propensity Gains Recognition in 2025 Gartner Magic Quadrant
New York, Wednesday, 12 November 2025.
Propensity has been named a Challenger in the 2025 Gartner Magic Quadrant for Account-Based Marketing Platforms, highlighting its competitive edge and innovation in targeted marketing strategies.
A Milestone Achievement
Propensity, an Exeter, New Hampshire-based company, has achieved a significant milestone by being named a Challenger in the 2025 Gartner Magic Quadrant for Account-Based Marketing Platforms. This recognition marks Propensity’s inaugural appearance in the report, highlighting its growing influence and innovative approach in the competitive marketing technology sector [1].
Significant Growth and Innovation
This accolade follows a year of substantial growth and innovation for Propensity, underscored by its inclusion in the Inc. 5000 list of fastest-growing private companies in America earlier in 2025. This momentum is a testament to the company’s expanding customer base and its effective marketing solutions [2].
Vision and Execution
According to Gartner’s evaluation, Propensity was recognized for its ability to execute and the completeness of its vision. The company’s CEO, Sumner Vanderhoof, expressed that this recognition validates Propensity’s future in Account-Based Marketing (ABM), emphasizing their redefinition of modern go-to-market strategies [1][3].
Innovative Solutions
Propensity’s advancements include features such as contact-level website deanonymization and AI asset generation. These innovations are part of their mission to deliver the best B2B targeting platform globally. Their strategy integrates robust B2B data, contextual advertising, geofencing, and extends its reach to new channels, including TikTok and Prime Video [1][3].
Impact on the Industry
The 2025 Gartner Magic Quadrant report sets a benchmark for the marketing technology industry, with Propensity’s recognition signaling its potential for significant impact. Gartner’s research evaluates companies on their ability to execute and vision completeness, highlighting Propensity’s strengths in these areas [3][4].