Mullen Automotive to Rebrand as Bollinger Innovations by August 2025
Oak Park, Tuesday, 15 July 2025.
Mullen Automotive will rebrand to Bollinger Innovations before August 15, 2025, relocating operations to Oak Park, Michigan, to enhance its electric vehicle market presence. The strategic move includes a new NASDAQ ticker symbol.
Implications of the Rebranding
Mullen Automotive, a company headquartered in Brea, California, with its origins in 2014, has announced a major rebranding initiative to change its name to Bollinger Innovations [4]. This rebranding reflects a strategic shift to strengthen its presence in the electric vehicle (EV) market, a sector characterized by increasingly intense competition [4].
Strategic Consolidation
A central aspect of this transition involves the relocation of Mullen’s commercial operations to Oak Park, Michigan, aiming to consolidate its operations. By merging its sales, marketing, and service operations under the new Bollinger brand, the company anticipates achieving significant savings on marketing, sales, engineering, and operational expenses [1].
Financial and Operational Considerations
During the past six months, Mullen has already reduced its staff by 155 positions and cut its operating expenses by approximately $35 million annually. This operational consolidation is expected to improve the company’s fiscal discipline and market responsiveness [1].
Innovations and Market Presence
The rebranding aligns with Mullen Automotive’s broader strategy to enhance its electric vehicle offerings. Currently, Mullen’s commercial EV lineup includes vehicles such as the Mullen ONE and Mullen THREE, and it continues to develop new electric models like the Bollinger B4 chassis cab [4]. This model is anticipated to boost the company’s market position by addressing fleet needs with a 185-mile range and a 7,325-pound payload capacity [1].
Market Performance and Outlook
Mullen Automotive’s decision to rebrand also comes amidst significant stock market movements. As of July 14, 2025, the company’s stock price was $0.12, reflecting an 18.16% decline, but a subsequent increase of 14.80% was noted in extended trading the following day, July 15, 2025 [2]. Despite these fluctuations, institutional ownership of Mullen remains robust, with institutions like Bank of New York Mellon Corp and Virtu Financial LLC holding substantial shares [2].