Switzerland Embraces Fractional Ownership in Supercar Market
Switzerland, Saturday, 28 June 2025.
Fractional supercar co-ownership gains momentum in Switzerland, driving a shift in luxury asset management with a focus on efficiency and shared investment opportunities among ultra-high-net-worth individuals.
Supercar Sharing: A New Trend in Luxury Ownership
In a significant development within the luxury vehicle sector, fractional supercar co-ownership is gaining momentum among ultra-high-net-worth individuals (UHNWIs) in Switzerland. This trend represents a smarter, service-backed alternative to traditional sole ownership, as evidenced by Supercar Sharing, a Swiss-based company that has pioneered this movement. Since its inception in 2021, Supercar Sharing has crafted a comprehensive co-ownership model, offering access to a fleet valued at over CHF 20 million, which includes models such as the Koenigsegg Jesko Attack and Bugatti Chiron [1].
Benefits of Fractional Ownership
The surge in popularity of fractional supercar ownership can be attributed to its pronounced benefits, which include significant cost reductions and operational conveniences. UHNWIs opting for this model enjoy reduced individual financial burdens associated with supercar ownership while leveraging advanced digital reservation systems and premium concierge services [1]. Moreover, Supercar Sharing’s integration of service features such as climate-controlled vehicle storage and delivery across Europe amplifies its appeal among affluent clientele [1].
Global Expansion and Investor Interest
Supercar Sharing’s plans to extend its footprint to the Gulf region underscore the growing global demand for fractional supercar ownership. With particular interest emanating from family offices and international investors managing diverse asset portfolios, the fractional ownership model is poised for a broader adoption beyond Europe [1]. As Deivis H. Valdes, CEO of Supercar Sharing, notes, this business model reflects a broader shift towards valuing experience, flexibility, and long-term asset management over mere possession [1].
Strategic Investment in the Supercar Market
This evolution in luxury asset management signifies more than just a shift in ownership models; it embodies a strategic investment approach within the supercar market. As seen in other segments, such as the growing valuation of limited-production mechanical supercars like the Ford GT, which has delivered impressive returns, there is a recalibration of value within the luxury car sector [2]. Collectible cars as an asset class remain unregulated, posing risks but also high rewards for astute investors seeking access rather than accumulation [2].