WiseTech Global Expands Air Cargo Reach Through First Direct Sales Agent Integration
Sydney, Wednesday, 30 September 2026.
WiseTech Global has integrated ATC Aviation Services into its CargoWise platform, marking the first direct sales agent connection to streamline air freight bookings across global markets.
Strategic Integration Announced
On 29 September 2026, WiseTech Global (ASX:WTC) announced the integration of ATC Aviation Services into the CargoWise AirlineConnect platform [1][2]. This move marks the first time a General Sales and Service Agent (GSSA) network has connected directly to the system, enabling real-time capacity access and dynamic pricing for freight forwarders [1][2].
Strategic Integration Announced
The integration aims to reduce manual processes such as email exchanges and repetitive data entry, supporting greater data accuracy and process traceability [2][3]. Jorre Cobelens, Vice President of Logistics Data, AI and Connectivity at WiseTech Global, noted that this creates an additional digital distribution channel for airlines represented by ATC [1][2].
Operational Scale and Reach
ATC Aviation is part of the World Freight Company (WFC) network, which manages over 3,000,000 tonnes of cargo capacity annually [1][2]. The network represents more than 300 airlines across 3,500 trade lanes via over 300 entities in 80 countries [1][2].
Operational Scale and Reach
Initial integration covers ATC Aviation operations in Germany, Switzerland, and Austria, with customers able to perform 24/7 digital bookings within their existing workflow [2][3]. This regional launch serves as the foundation for broader digital capability across the entire WFC international network [1][2].
Market Context and Future Strategy
Following the announcement, WiseTech Global stock traded at AUD32.57, down 0.8% in Sydney on Wednesday morning [3]. Over the past 12 months, the stock has seen a change of down 64% [3].
Market Context and Future Strategy
WiseTech Global identifies GSSA networks as the next phase of its strategy to expand the bookable network available to CargoWise customers [1][2]. The company intends to progressively expand this digital capability across the WFC network to increase the digital reach of airline partners [2][3].