SiriusXM Appoints Former Tubi Chief Anjali Sud as Next CEO
New York, Monday, 9 November 2026.
SiriusXM named digital streaming leader Anjali Sud as chief executive, taking over in January 2027 as major backer Berkshire Hathaway expanded its ownership stake past 37% amid stagnating audio subscribers.
A Strategic Leadership Transition at SiriusXM
SiriusXM Holdings Inc. (NASDAQ: SIRI) has appointed Anjali Sud, former CEO of Tubi and board member since March 2025, as its next chief executive officer, effective January 1, 2027 [1][2][5][6]. The decision marks a deliberate pivot toward digital-first leadership as the satellite radio giant seeks to modernize its streaming ecosystem and counter intensifying competition from ad-supported audio platforms. Sud succeeds Jennifer Witz, who will transition to an advisory role through December 31, 2027, after nearly six years as CEO and 25 years with the company [1][2][5][6].
Digital Expansionist at the Helm
Anjali Sud brings a track record of scaling ad-supported streaming platforms, having grown Tubi to over 110 million monthly active users and $1.0 billion in annual revenue during her tenure as CEO [4][5]. Her prior role as CEO of Vimeo from 2017 to 2023—where she oversaw the company’s public listing and user base expansion to 300 million—underscores her expertise in monetizing digital audiences through both subscription and advertising models [4][5]. This expertise aligns with SiriusXM’s dual revenue strategy amid a stagnant satellite radio subscriber base of 33 million, which has remained flat since 2024 [4][5].
Investor Confidence Amid Subscriber Challenges
The leadership change coincides with a strategic investment from Berkshire Hathaway, which increased its stake in SiriusXM to over 37% through the purchase of 924,281 shares between October 30 and November 3, 2026, at an average price of approximately $29.10 per share [4][5]. The move sent SiriusXM shares up 0.93% in premarket trading on November 9, 2026, nearing a 52-week high of $33.76 [4][5]. The company also raised its full-year 2026 revenue forecast to $8.55 billion, reflecting cautious optimism despite flat third-quarter revenue of $2.153 billion and modest subscriber growth of 5,000 to 33 million [1][4][5][6].
A Legacy of Innovation and Transition
Jennifer Witz leaves SiriusXM having overseen significant operational innovations, including the launch of a new in-car streaming app, the introduction of a $7 low-cost streaming tier, and the expansion of the company’s podcast network to include exclusive rights to hit shows like SmartLess and Call Her Daddy [1][6]. Under her leadership, SiriusXM also achieved record-low churn rates and customer satisfaction scores, while securing a landmark advertising partnership with YouTube [1][6]. Anjali Sud’s appointment signals a continued focus on premium audio experiences while leveraging digital monetization strategies honed in the competitive streaming landscape [1][2][5][6].