TomTom Drives Smart City Innovation with Miovision Alliance and Area Analytics Launch
Amsterdam, Tuesday, 13 January 2026.
TomTom partners with Miovision to optimize 300,000 global intersections using vast probe data, simultaneously launching Area Analytics to empower urban planners with precise, scalable traffic insights.
Strategic Integration for Smarter Intersections
On January 13, 2026, TomTom (TOM2) solidified its position in the location technology sector by announcing a strategic collaboration with intelligent mobility leader Miovision [1]. This partnership integrates TomTom’s extensive probe data—derived from hundreds of millions of mobile endpoints—into the Miovision One platform [1][3]. The move significantly expands the platform’s reach, now covering over 300,000 intersections globally, a massive leap designed to provide traffic agencies with granular data for infrastructure optimization [1][3]. By combining TomTom’s Traffic Analytics products, such as congestion heat maps and corridor analytics, with Miovision’s hardware and software, public sector clients can now identify underperforming signals with greater precision [3].
AI-Driven Traffic Management
The collaboration introduces sophisticated technological synergies intended to modernize urban traffic management. Notably, the integration includes the deployment of a GenAI traffic agent, which allows traffic management teams to synthesize insights from both connected infrastructure and TomTom’s data ecosystem through a single interface [1][3]. This setup enables remote implementation of signal timing changes to reduce delays and enhance road safety [3]. Thomas Bauer, Vice President for V2X Sales at Miovision, noted that leveraging TomTom’s live and historic data allows for deeper trend analysis and enhanced traffic light timing predictions [3]. This capability is critical for agencies seeking to optimize resource allocation and improve corridor-level traffic flow without requiring extensive new physical infrastructure [1][3].
Precision at Scale: The Launch of Area Analytics
Coinciding with the partnership announcement, TomTom unveiled “Area Analytics” on January 13, 2026, a new tool available via the TomTom MOVE portal [2]. Designed for city planners, consultants, and public authorities, this product offers a cost-effective alternative to traditional traffic studies by utilizing historical and live traffic data dating back to 2018 [2]. The platform covers 77 countries and provides detailed hourly aggregations, allowing users to define specific geographic zones for analysis rather than relying on pre-set regions [2]. This granular approach facilitates the examination of traffic patterns in custom areas, providing localized intelligence that supports complex urban planning decisions [2].
Empowering Data-Driven Decisions
These simultaneous initiatives underscore TomTom’s strategy to provide holistic views of road performance for the public and private sectors. Ralf-Peter Schäfer, TomTom’s Vice President for Traffic and Travel Information, emphasized that these tools empower cities to make faster, informed decisions at a fraction of the cost of traditional methods [2]. By equipping authorities with the ability to analyze movement exactly where and when needed, TomTom aims to facilitate smarter decision-making regarding intersection dynamics and road performance [1][2]. The combination of the Miovision alliance and the Area Analytics launch represents a comprehensive push to address the evolving data needs of smart cities worldwide [1][2].