Tyler Insurance Group Forms Strategic Partnership with Pinnacle Financial Services
Tampa, Wednesday, 10 December 2025.
On December 10, 2025, Tyler Insurance Group announced a partnership with AmeriLife’s Pinnacle Financial Services. This alliance aims to expand Tyler’s reach and enhance service offerings across the Midwest and Southeast United States.
Partnership Goals and Strategic Objectives
The strategic partnership between Tyler Insurance Group and AmeriLife’s Pinnacle Financial Services was officially announced on December 10, 2025. This collaboration is designed to bolster Tyler Insurance’s capacity to serve more families by leveraging Pinnacle’s extensive resources and expertise. The partnership aims to enhance Tyler’s ability to accelerate growth in the ancillary health insurance market and expand its footprint across the Midwest and Southeast United States [1].
Commitment to Community and Innovation
Tyler Insurance Group, a family-led brokerage founded in 2014, is well-regarded for its dedication to community and client care. The owners, Lee and Laura Tyler, emphasized that this partnership is a continuation of their mission to build a lasting legacy. They highlighted the opportunity to deepen their community impact and support agents who share their values [1]. Pinnacle Financial Services, known for its alignment with Tyler Insurance’s values, views this partnership as a chance to infuse fresh energy and innovation into the insurance sector [1].
Expanding Reach and Market Presence
This alliance is particularly significant as it positions Tyler Insurance to expand its influence in the ancillary health insurance market—a sector with growing demand. By tapping into Pinnacle’s national marketing capabilities and AmeriLife’s industry-leading strategies, Tyler Insurance plans to enhance its service offerings and reach a broader client base [1]. Kevin Shields, President and CEO of Pinnacle Financial Services, expressed enthusiasm for the partnership, noting the potential for shared growth and enhanced service delivery [1].
Future Prospects and Industry Impact
The partnership between Tyler Insurance and Pinnacle Financial Services is anticipated to unlock new opportunities for both agents and clients. AmeriLife’s Chief Distribution Officer, Scotty Elliott, expressed optimism about the collaboration, emphasizing the shared commitment to community, continuity of care, and an agent-first culture. This strategic move is expected to strengthen the companies’ market positions and drive innovation in the insurance industry [1].