Canon Raises Bar with Three New Video Products
Tokyo, Thursday, 3 April 2025.
Canon’s latest launch features three innovative video-first products, including a compact 4K vlogging camera, a versatile interchangeable lens camera, and a groundbreaking power zoom lens.
Product Lineup and Pricing
Canon (NYSE: CAJ) announced these groundbreaking products on March 31, 2025, with immediate preorders available across North America and Europe [4]. The PowerShot V1, priced at $899.99, leads the lineup as a compact 4K powerhouse featuring a built-in ultra-wide lens and weighing just 374g [1][4]. The EOS R50 V, positioned as an entry-level option, comes with a competitive price point of $649.99 for the body alone, or $849.99 when bundled with the new RF-S 14-30mm F4-6.3 IS STM PZ lens [4].
Technical Innovations
The PowerShot V1 showcases impressive specifications, including 4K 60p video capability, Full HD 120p slow-motion recording, and advanced Dual Pixel CMOS AF II technology [1]. The camera incorporates Optical Image Stabilization, providing up to 5 stops of correction, alongside a built-in microphone and vari-angle touchscreen for enhanced content creation flexibility [1]. The EOS R50 V distinguishes itself with a 24MP APS-C sensor and 4K 30p recording with 6K oversampling, making it particularly suitable for aspiring filmmakers [1].
Revolutionary Lens Technology
Perhaps the most innovative addition is the RF-S 14-30mm F4-6.3 IS STM PZ lens, marking Canon’s first RF lens with internal power zoom capabilities [1]. This groundbreaking lens offers 15 adjustable zoom levels for smooth focal length transitions and features Optical Image Stabilisation with up to 5 stops of correction. The lens maintains a minimum focus distance of 15cm, making it exceptionally versatile for various shooting scenarios [1].
Market Availability
All three products are scheduled for release in April 2025 [4]. This launch represents a significant expansion of Canon’s video-first range, providing purpose-built tools for content creators at every level [1]. The timing of this release aligns with the growing demand for high-quality video content creation tools, particularly in the marketing and social media sectors [GPT].