Rashida Jones Pivots to Digital Media as Chief Executive of Piers Morgan's Expanding Network
New York, Tuesday, 10 March 2026.
Former MSNBC president Rashida Jones is moving to independent digital media to lead Piers Morgan’s Uncensored, following a recent funding round valuing the expanding network at $130 million.
A Strategic Shift to Independent Digital Media
On Monday, March 9, 2026, the media landscape witnessed a significant realignment as former MSNBC president Rashida Jones was officially named chief executive officer of Uncensored, the independent media company founded by British broadcaster Piers Morgan [3][5][6]. The announcement coincided with the disclosure of a successful funding round that secured $30 million in fresh capital, placing the digital venture’s valuation at approximately $130 million [2][6]. This implies the new investors acquired roughly 23.077 percent of the company’s equity [alert! ‘This calculation assumes the $130 million figure represents the post-money valuation’]. The investment group features prominent financial backers, including The Raine Group’s venture fund, Antenna Group, and the family offices of British businessmen David and Simon Reuben [2][6].
Scaling ‘Uncensored’ Beyond a Single Personality
The core of Jones’s new mandate is to transform Uncensored from a single personality-driven channel into a diversified, multi-genre digital network [1][5]. “This is not one show by one creator, but a network of content,” Jones stated, emphasizing the ambition to dominate various media categories [5]. Since December 2025, Morgan has vocalized plans to expand the brand’s reach into new verticals, specifically targeting long-form interviews, sports, true crime, and coverage of the British Royal Family [2][6]. Jones is tasked with executing this vision by launching new content areas and cultivating opportunities for emerging talent [2].
Leadership and Financial Backing
Jones brings a wealth of executive experience to the digital startup. During her tenure at MSNBC, she was instrumental in launching digital products and expanding the network’s presence into the streaming sector [2][6]. After stepping down in early 2025—just ahead of MSNBC’s eventual spin-off from Comcast into a new entity called Versant and its rebranding to MS NOW—Jones remained highly active in the industry [1][2]. She founded Imagine Strategies, an advisory firm consulting for media, sports, and technology companies, and was named a fellow at the Knight Center for the Future of News at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication [2][6].