Recreational Boats Market Set for Growth in North America and Asia
New York, Tuesday, 9 September 2025.
The recreational boats market is projected to grow significantly from 2025 to 2032, driven by sustainability trends and innovative designs, with key players including the U.S. and Japan.
Sustainability and Innovation Propel Market Expansion
The global recreational boats market is projected to grow from USD 14,285.71 million in 2024 to USD 24,038.45 million by 2032, with a compound annual growth rate (CAGR) of 6.8% [1]. This growth is largely driven by an increased focus on sustainability and innovative design, as consumers and manufacturers alike shift towards eco-friendly technologies and practices. The rising adoption of electric and hybrid propulsion systems exemplifies this trend, reshaping performance expectations and sustainability standards among boaters [1].
Regional Dynamics and Key Players
North America remains a dominant force in the recreational boating industry, with the U.S. leading global recreational marine activity. In 2023, combined sales of boats, marine products, and services in the U.S. reached USD 57.7 billion [1]. Meanwhile, Japan’s market is gaining momentum through luxury marine tourism and a high demand for compact, efficient vessels, contributing to the Asia-Pacific region’s growing market share [1].
Strategic Mergers and Market Segmentation
The market is also benefitting from strategic mergers and acquisitions among leading manufacturers. Companies like Beneteau are investing in refreshed portfolio offerings, signaling a commitment to staying relevant in a competitive market [1]. The market is segmented by boat type, activity, boat size, material, and engine type, allowing for targeted strategies that cater to specific consumer preferences and regional demands [1].
Challenges and Future Outlook
Despite the promising growth projections, the recreational boats market faces challenges, including fluctuating raw material costs and stringent environmental regulations. However, these challenges also present opportunities for innovation in sustainable materials and technologies. The market’s future will likely see continued emphasis on eco-friendly solutions and digital engagement, aligning with consumer preferences and regulatory expectations [1].