Samsung Electronics Expands AI to Surpass Global Growth
Seoul, Tuesday, 7 January 2025.
Samsung aims to exceed 2025 global market growth with enhanced AI in smartphones and home appliances, integrating advanced features to improve user experience and competitiveness.
Strategic AI Integration for Market Leadership
Samsung Electronics (005930.KS) [1] is positioning itself for ambitious growth in 2025, with CEO Jong-Hee Han projecting a 4.5 average growth rate in mobile devices, surpassing the expected global consumer electronics market growth of 3% [1]. The company unveiled its comprehensive ‘AI for All’ vision at CES 2025 on January 5, demonstrating a strategic focus on integrating artificial intelligence across its entire product ecosystem [2][4].
Revolutionary Product Features
The company’s latest innovations include the integration of Samsung Vision AI across its display lineup, featuring advanced capabilities such as real-time translation of foreign language phone calls and Click to Search functionality [3]. Samsung has also enhanced its security infrastructure through Knox Matrix, which employs blockchain technology to protect home appliances, mobile devices, and TVs [2]. The SmartThings platform now incorporates Ambient Sensing technology, enabling devices to analyze and respond to user environments intelligently [2].
Financial Outlook and Market Position
Samsung is expected to announce strong financial results, with fourth-quarter operating profit forecasts of 8.2 trillion won ($5.6 billion) [1]. The company’s aggressive AI strategy comes after a challenging 2024, during which its shares experienced a 32% decline [1]. To boost investor confidence, Samsung announced a significant 10 trillion won share buyback plan in November 2024, scheduled for execution over the following 12 months [1].
Future Expansion and Partnerships
Looking ahead, Samsung is expanding its AI ecosystem through strategic partnerships, including collaboration with Hyundai Motor Group to integrate SmartThings into EVs [2][4]. The company’s Flex Connect energy management program is set to expand from New York and California to select regions in Texas in 2025 [2]. Samsung’s commitment to accessibility is evidenced by planned feature introductions in the first half of 2025, including enhanced voice guides and high contrast text displays [2].