Kontent.ai Introduces AI-Driven Workflows for Faster Search Optimization
New York, Wednesday, 21 January 2026.
New agentic workflows cut audit times by 80 percent, delivering a 30 percent increase in organic impressions without adding to media budgets.
AI-Powered SEO and GEO Workflows
Kontent.ai, a platform focused on content creation, governance, and delivery, has launched new AI-powered SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) workflows on January 21, 2026 [1]. These workflows are designed to cut down the time needed to audit and optimize content performance, potentially by up to 80 percent [1]. The goal is to improve organic reach without increasing spending on media [1].
Efficiency and Optimization
According to Kontent.ai, organizations using these workflows have seen significant improvements. For instance, a global organization managing over 400,000 content items automated its SEO metadata audits and implementation, achieving an 80 percent reduction in optimization time [1]. Furthermore, teams utilizing the workflows experienced a 30 percent increase in organic impressions and expanded keyword coverage, all without increasing their paid media expenditure [1]. These new SEO and GEO workflows are available immediately as part of the Kontent.ai Agentic CMS platform [1].
The Role of AI in SEO
AI is increasingly playing a crucial role in various industries, including healthcare, finance, retail, technology, and marketing [2]. It can automate SEO tasks such as website auditing, campaign development, technical SEO (including writing meta tags, alt text, header tags, and schema markup), and content strategy by generating optimized alt text, metatags, and URLs [2]. AI tools can quickly audit entire sites to identify crawl errors, duplicated content, and broken pages [2]. They can also process user behavior data, like click-through and bounce rates, and automate technical solutions such as sitemaps and structured data [2].
GEO and the Future of Search
Kontent.ai’s agent-driven approach also supports Generative Engine Optimization (GEO), ensuring that content structures are clear for AI systems [1]. Ranks Digital Media noted on January 18, 2026, that SEO has evolved, and 2026 demands more than just keywords [6]. The new search landscape includes AIO (AI Optimization) to make content AI-friendly, GEO to be included in AI-generated answers, AEO (Answer Engine Optimization) to let content be the answer, and SXO (Search Experience Optimization) to keep users engaged [6].
Expert Perspectives
Ian Norton, VP Marketing at Kontent.ai, stated that as SEO and AI-driven discovery converge, optimization can no longer rely on manual effort [1]. By embedding agentic SEO and GEO directly into content operations, teams can reduce costs, improve performance, and maintain control at scale [1]. Kontent.ai’s Agentic CMS is used by organizations like Elanco, Zurich Insurance, Dentsu, and WebMD Ignite and delivers up to a 320% ROI [1].