Beyond Vehicles: OMODA and JAECOO Unveil AiMOGA Robots to Diversify Tech Portfolios
Beijing, Tuesday, 28 April 2026.
At the April 2026 Beijing Auto Show, automakers OMODA and JAECOO debuted AiMOGA robots, leveraging their autonomous vehicle technology to aggressively challenge Tesla in the humanoid robotics market.
Bridging the Gap Between Vehicles and Robotics
The 19th Beijing International Automotive Exhibition, which opened on April 24, 2026, served as a pivotal platform for automotive brands to demonstrate their evolution into comprehensive technology ecosystems [1][3]. At the event, Chery Group brands OMODA, JAECOO, and EXEED showcased their AiMOGA robotics lineup, drawing over 4,000 international business guests, of whom 2,500 are projected to visit Wuhu for further strategic discussions [alert! ‘Exact dates for the Wuhu visits remain unconfirmed as of April 28, 2026’] [1][3]. Rather than treating robotics as a separate venture, these automakers are reusing autonomous-driving-level environmental understanding to empower their robots [3]. This integration enables centimeter-level positioning, dynamic obstacle avoidance, and full-domain 3D perception via multi-sensor fusion navigation [1][3]. Furthermore, the robots utilize Chery’s solid-state battery technology and three-electric system to support continuous, long-duration operation [1][3].
Strategic Global Expansion and Localized Ecosystems
To scale these operations internationally, AiMOGA Robotics is actively forming strategic partnerships to build localized industry ecosystems. On March 30, 2026, the company signed a strategic cooperation framework agreement with Vietnam’s Geleximco Group in Wuhu, China [4]. This joint venture is designed to advance robot research, production, and application deployment in Southeast Asia by leveraging Geleximco’s established industrial resources and market network [4]. AiMOGA, which holds dual European Union certification for its hardware and software, has already entered more than 30 countries and established 31 innovation laboratories across six major technical fields [1][4].
Taking Direct Aim at Tesla’s Optimus
The strategic intent behind this robotics push was made explicit during the Chery International Business Summit in Wuhu. During a keynote address on April 20, 2026, Chery Group Chairman Yin Tongyue directly positioned the company’s humanoid robotics ambitions against Tesla [6]. Yin detailed Chery’s ‘T+T’ learning strategy, explaining that the company studies Toyota for extreme quality and systems, and Tesla for innovation and disruption [6]. Rejecting the label of a traditional car company, Yin stated that Chery is a ‘future-oriented high-tech embodied innovation company,’ asserting, ‘Tesla makes Robot, Chery makes AiMOGA’ [6].