ESPN Unveils New $29.99/Month Streaming Service for Fall 2025
Bristol, Thursday, 15 May 2025.
Launching in early fall 2025, ESPN’s new streaming service offers extensive live sports access for $29.99 monthly, aiming to attract cord-cutters through bundled offerings with Disney+ and Hulu.
ESPN’s Strategic Launch Amidst Industry Shifts
ESPN, a leading name in sports media, will launch a new direct-to-consumer (DTC) streaming service in the early fall of 2025 as the organization seeks to adapt to the evolving digital market landscape. This service, which will be branded simply as ‘ESPN,’ reflects a strategic response to the increasing trend of cord-cutting and the declining viewership of traditional cable television. At a price of $29.99 per month for the ‘unlimited’ plan, the service aims to consolidate all ESPN content under a single, accessible platform [1][2][3][5].
Diversified Pricing Models
ESPN’s new service features an innovative pricing strategy designed to appeal to a broad audience. Apart from the unlimited plan, a ‘select’ plan priced at $11.99 per month offers access to a range of live sports events and existing ESPN+ content. These pricing tiers are crafted to cater to both casual viewers and dedicated fans. The unlimited plan will include comprehensive coverage of ESPN’s linear networks and additional programming, catering to aficionados of sports like NFL, NBA, NHL, and more [1][2][3][5].
Bundling with Disney+ and Hulu
ESPN’s integration into Disney’s streaming ecosystem further emphasizes its strategic partnerships. The service will be available as part of a bundle with Disney+ and Hulu, costing $35.99 per month for plans with commercials and $44.99 without, though a special introductory offer will provide a bundle at $29.99 for the first year with ads. This bundling strategy aims to enhance the overall value proposition and encourages subscribers to further engage with Disney’s broad entertainment offerings [1][2][4].
Enhancements and Future Prospects
The launch will be accompanied by significant upgrades to the ESPN App, offering features such as personalized sports experiences and enhanced statistical analyses. ESPN Chairman Jimmy Pitaro emphasized the service’s capacity to deliver everything the brand offers directly to consumers, consolidating all ESPN networks and ESPN3, plus adding 47,000 live events annually. This ambitious launch underscores ESPN’s commitment to maintaining its leadership in sports broadcasting amidst rapidly shifting consumer preferences [1][3][5][7].