Greenlane Appoints Sales Leader to Strengthen Market Position
Fort Lauderdale, Monday, 30 June 2025.
Greenlane Holdings has named Mike Hinson as Executive VP of Sales, aiming to drive significant growth in the expanding cannabis and vaporization markets.
Strengthening Sales Leadership
Greenlane Holdings, Inc. (Nasdaq: GNLN), a prominent provider of premium vaporization products and accessories, has announced the appointment of Mike Hinson as the new Executive Vice President of Sales as of 30 June 2025. With over two decades of experience in sales leadership, Mike Hinson promises to bring transformative growth and innovation to Greenlane’s sales operations. His previous role as Senior Vice President of Sales at Besmartee highlighted his ability to significantly grow revenue and streamline sales processes, paving the way for similar success at Greenlane [1].
Expanding Market Footprint
Greenlane is strategically enhancing its sales leadership to fortify its position in the expanding cannabis and vaporization markets. The company aims to extend its market influence through a robust customer outreach and sales execution strategy. This move comes as part of Greenlane’s long-term growth vision, intended to capitalize on the burgeoning demand for premium vaporization and lifestyle products [1].
Hinson’s Strategic Vision
In his new role, Mike Hinson is dedicated to aligning the sales, marketing, and distribution teams to optimize efficiency and productivity. His commitment to employing best practices is expected to sharpen Greenlane’s strategic focus on product and sales goals. This leadership initiative is part of Greenlane’s effort to not only meet but exceed its targets in a competitive market environment. The announcement aligns with Greenlane’s overall strategy to maintain a laser-sharp focus on its business objectives and operational efficiency [1].
Implications for Stakeholders
The inclusion of a seasoned leader like Hinson at a critical juncture underscores Greenlane’s commitment to its stakeholders, promising enhanced shareholder value through strategic market expansion and increased sales performance. The market is keenly observing how his leadership will impact Greenlane’s financial metrics, particularly the company’s historically challenging financials reported in recent years [2].