Gravity Targets Major Growth with Ragnarok: Rebirth Launch in China
Seoul, Friday, 26 December 2025.
Gravity Co., Ltd. strategically entered the massive Chinese gaming market on December 25, 2025, launching Ragnarok: Rebirth with partner Guangzhou Lingxi to leverage the IP’s proven success in Southeast Asia.
Strategic Expansion into China
The official launch of Ragnarok: Rebirth, a 3D MMORPG mobile title, took place on December 25, 2025 [1]. This significant expansion into the Chinese market is facilitated through a publishing partnership with Guangzhou Lingxi Interactive Entertainment Limited [1]. The game is now accessible to users across the region via the Apple App Store and TapTap, marking a critical step in Gravity’s global strategy [1]. Gravity has expressed gratitude to the user base awaiting this release, announcing various events to celebrate the official launch [1].
Building on Regional Momentum
This move aims to replicate the title’s robust performance in other Asian territories. Following its initial rollout in 2024, Ragnarok: Rebirth achieved significant traction in Southeast Asia, Taiwan, Hong Kong, and Macau [1]. Specifically, the game secured the top position in free downloads on the Apple App Store across Thailand, the Philippines, Indonesia, and Malaysia [1]. The path to the Chinese market was cleared after the title received its ISBN code from the government in December 2024, satisfying the necessary regulatory requirements for publication [1].
Financial Context and Market Performance
Gravity Co., Ltd. (NASDAQ: GRVY) executes this launch against a backdrop of recent market volatility. As of December 23, 2025, the company’s stock was trading at 47.80 EUR, giving the Seoul-based developer a market capitalization of 332.16 million EUR [2]. The stock is currently trading significantly below its 52-week high of 62.00 EUR, recorded on February 14, 2025, representing a decline of approximately -22.903 percent from its peak earlier in the year [2].
Investment Outlook
Investors are monitoring whether this entry into the massive Chinese gaming ecosystem can reverse recent negative trends. The stock has experienced a downward trajectory over the past year, with a 12-month performance decline of -18.98% [2]. Short-term metrics also show a slight contraction, with the stock price decreasing by -3.63% over the 30-day period leading up to late December 2025 [2]. The successful monetization of the Ragnarok IP in China could serve as a vital catalyst for the company’s financial recovery.