Pixellot Expands into Australia with New CCO and AI Technology
Sydney, Thursday, 27 November 2025.
Dean Anglin joins Pixellot to drive Australian expansion, introducing AIaaS to automate and monetize youth sports, reflecting the growing trend of tech integration in local sports.
Strategic Leadership Appointment
In a strategic move to strengthen its Australian operations, Pixellot has announced the appointment of Dean Anglin as Chief Commercial Officer (CCO) for Australia and New Zealand. This development is part of Pixellot’s broader strategy to enhance its footprint in the region by leveraging Anglin’s extensive experience in the sports industry, particularly his contributions to the growth of basketball in Australia [1].
AI-Powered Solutions for Local Sports
Pixellot is introducing its AI-as-a-Service (AIaaS) model to Australian sports clubs and educational institutions, aiming to automate and monetize youth and community sports. This model has already been successfully implemented in the United States, where it operates across 16,000 systems in 9,000 schools. The AIaaS initiative allows these organizations to efficiently manage sports events, engage with wider audiences, and generate revenue [1].
Impact on Community Sports
The integration of AI technology into community sports is part of a growing trend that sees tech companies collaborating with grassroots organizations. Pixellot’s AI-driven revenue-share model not only helps schools and clubs to streamline operations but also opens up new revenue opportunities, thereby fostering sustainable growth. This approach is expected to resonate with local sporting bodies keen on enhancing their digital capabilities [1].
The Road Ahead
Dean Anglin is set to officially join Pixellot on January 5, 2026, marking the beginning of a new chapter for the company in Australia. As the largest global streamer of youth and community sports, Pixellot’s expansion into the Australian market reflects its commitment to innovation and growth. By implementing AI-driven solutions, the company aims to empower local sports organizations, enabling them to reach new heights in audience engagement and financial sustainability [1].