Vietnam's Coffee Export Boom: A 2025 Outlook
Hanoi, Monday, 3 November 2025.
Vietnam’s coffee exports, particularly roasted and green beans, are set to rise significantly by 2025, driven by growing demand in major markets like Japan, South Korea, and the U.S.
Vietnam’s Coffee Export Market: Current Trends
Vietnam’s coffee export market is witnessing a significant upturn, particularly in the segments of roasted and green coffee beans. The nation’s exports for roasted coffee beans reached a value of USD 73.912 million in 2024, with Japan, South Korea, and the U.S. being the primary destinations [1]. In the first half of 2025 alone, the value of these exports soared to USD 49.04 million, marking a 22% increase compared to the previous year [1]. This growth is fueled by rising global coffee consumption and an increased demand for premium coffee products.
Economic Impact and Future Projections
The expansion of Vietnam’s coffee export market is poised to have a substantial impact on the country’s economy, which heavily relies on agricultural exports. The export of green coffee beans, for instance, has seen remarkable growth, with a cumulative export value of USD 5.97 billion from January to July 2025, doubling the figures from the same period in 2024 [2]. This trend underscores the country’s strategic position in the global coffee industry and its ability to meet increasing international demand.
Strategic Initiatives and Market Opportunities
The Vietnamese government and industry players are actively working to capitalize on this momentum. Initiatives such as the Vietnam Roasted Coffee Beans Exporters Business Directory 2023-2025 are designed to enhance collaboration among global coffee sourcing companies, providing them with comprehensive market insights and facilitating direct connections with Vietnamese suppliers [1]. Additionally, the Green Coffee Beans Exporters Business Directory aims to boost efficiency for traders looking to expand into the Vietnamese market [2].
Challenges and Considerations
Despite this optimistic outlook, the coffee export sector faces challenges, such as fluctuating global coffee prices and the need for sustainable farming practices. For instance, the price of arabica coffee has seen volatility due to declining inventories, which could impact future supply stability [3]. Moreover, Vietnam’s commitment to improving coffee quality and diversifying product offerings is crucial to maintaining its competitive edge [4].