Pinterest Sees 16% Revenue Boost and Record User Growth in Q1 2025

2025-05-09 companies

San Francisco, Friday, 9 May 2025.
Pinterest reported a 16% increase in Q1 revenue, reaching $855 million. Monthly active users hit a record 570 million, underscoring strong engagement and increased market share in digital ads.

Financial Highlights and User Growth

Pinterest Inc. (NYSE: PINS) announced a significant 16% year-over-year revenue increase for the first quarter of 2025, totaling $855 million. This growth is accompanied by an impressive rise in global monthly active users, which reached a record high of 570 million, marking a 10% increase compared to the previous year. This achievement underscores the platform’s expanding influence in the competitive digital advertising space and reflects successful engagement strategies [1][2][3].

Strategies Behind the Success

The success in revenue and user growth is partly attributed to Pinterest’s strategic focus on AI-powered personalization, which has significantly enhanced user experience and engagement. CEO Bill Ready highlighted that the integration of advanced AI technologies has not only improved user interactions but also bolstered the company’s advertising capabilities. Notably, the company has experienced a 49% increase in ad impression growth, demonstrating tangible benefits for advertisers [1][3][4].

Geographic and Demographic Expansion

While much of Pinterest’s revenue growth is driven by its existing markets in the U.S. and Europe, the company is actively expanding its user base internationally. Notably, Europe saw a 24% revenue increase, while other global regions experienced a 49% surge. This international push aligns with Pinterest’s efforts to capitalize on emerging markets, although these are not yet major revenue drivers [2][4][5].

Outlook for Q2 2025

Looking ahead, Pinterest anticipates further growth in the second quarter of 2025, projecting revenues between $960 million and $980 million. This forecast reflects continued optimism, with the company expecting a 12% to 15% year-over-year increase. The focus remains on strengthening its position as a leading platform for digital advertising, especially in light of macroeconomic challenges affecting the broader advertising industry [1][2][6].

Sources

Pinterest growth user engagement