Real Estate Veteran Alex Vidal Takes the Helm as RE/MAX President

2026-09-02 companies

Denver, Wednesday, 2 September 2026.
Following the $880 million acquisition of RE/MAX Holdings by The Real Brokerage, 29-year industry veteran Alex Vidal has been appointed president to lead its 145,000 global agents.

Leadership Transition Following Strategic Acquisition

Real estate executive Alex Vidal has been appointed president of RE/MAX Holdings, Inc. (NYSE: RMAX), effective following the completion of a strategic acquisition by The Real Brokerage [1][3]. The announcement regarding Vidal’s appointment was made public on 2026-08-31, marking a significant leadership shift within the global franchise network [2][5]. Vidal succeeds Chris Lim, who has transitioned into a strategic role as Growth Ambassador for the organization [1]. This change occurs as the residential brokerage sector navigates evolving market dynamics and consolidation trends impacting housing inventory and commission structures across North America [1].

Acquisition Details and Corporate Structure

The leadership change follows the formal closing of The Real Brokerage’s acquisition of RE/MAX Holdings for approximately $880 million [1]. The transaction was finalized on 2026-08-24, resulting in the creation of the Real RE/MAX Group [3][5]. Under the new corporate structure, Vidal reports directly to Tamir Poleg, the Chairman and CEO of Real RE/MAX Group [5]. Concurrently, Jenna Rozenblat, formerly Real’s chief operating officer, was named president of the newly formed Real RE/MAX Group [1][3].

Vidal’s Industry Experience and Strategic Vision

Vidal brings 29 years of industry experience to the role, having previously served as brand president of ERA Real Estate [1][5]. His background includes leadership positions at Coldwell Banker Realty, Prudential Real Estate, and Keyes Real Estate, alongside founding the coaching program TheCloserClub in 2004 [1][5]. Through TheCloserClub, Vidal has coached over 30,000 real estate professionals to date [2][5]. His stated focus includes driving global growth, developing services for broker-owners and agents, and shaping the long-term strategic vision for the network [3][5].

Operational Shifts and Network Scale

As president, Vidal will oversee a global network comprising more than 145,000 agents across over 120 countries and territories [2][4]. Strategic plans include pairing the strength of the network with technology to help agents operate more efficiently [5]. In related operational changes, the Real RE/MAX Group confirmed the cessation of growth for the Motto Mortgage franchise system to focus on a single, scalable mortgage platform [1]. These developments aim to position the network for continued success worldwide amidst shifting economic conditions [4][6].

Sources

Real Estate RE/MAX