Rivian Cuts Jobs Just Days After Launching Its Most Critical EV Model

Irvine, Wednesday, 17 June 2026.
Rivian slashed hundreds of jobs—less than 2% of its workforce—days after unveiling the R2, its make-or-break SUV designed to rival Tesla. The move, targeting sales and marketing teams, signals a desperate push for profitability as the EV maker burns through billions while racing to scale production.