Barron Trump’s $39 Yerba Mate Drink Sparks Debate Over Celebrity-Backed Luxury Beverages

Miami, Monday, 15 June 2026.
A new Florida-themed yerba mate drink, backed by Barron Trump, has hit the market at $39 for a 12-pack—sparking criticism over its premium pricing amid economic uncertainty. The USDA Organic-certified beverage, launched by a group of young founders including Trump, aims to redefine energy drinks with plant-based caffeine. But can a luxury-priced drink succeed in a saturated market, or is this a case of celebrity influence over substance?