Hollywood's Texas Migration: The Local Economic Impact of 'Frisco King'
Fort Worth, Sunday, 24 May 2026.
Relocating from New Orleans, Taylor Sheridan’s ‘Frisco King’ brings temporary street closures to Fort Worth while promising substantial long-term economic growth for local hospitality and tourism sectors.
Production Pivots to North Texas
Originally titled ‘NOLA King’ and slated to be set in New Orleans, the Paramount+ series relocated its operations to North Texas, officially beginning production in late March 2026 [1]. The show, written entirely by Taylor Sheridan, stars Samuel L. Jackson as Russell Lee Washington Jr., a hitman who previously crossed paths with Sylvester Stallone’s character, Dwight Manfredi, during the third season of ‘Tulsa King’ [1]. This geographical pivot brings significant production capital into the Dallas-Fort Worth metroplex, replacing the Louisiana economy as the primary beneficiary of the production’s extensive logistical and financial footprint [1][GPT].
Downtown Disruptions and Historic Backdrops
The immediate, localized impact of this entertainment boom was felt acutely in downtown Fort Worth this past week. A filming permit filed with the city on May 12 authorized shooting at 149 E. Fourth St. on Thursday and Friday [1]. This specific address is home to the Land Title building, an architectural fixture constructed in 1889 that originally housed the Land Mortgage Bank and later received a Texas historical marker in 1979, exactly 90 years after its initial construction [1]. The selection of such locations highlights the production’s utilization of Fort Worth’s authentic historical infrastructure.
The ‘Sheridan Effect’ on the Local Economy
‘Frisco King’ follows a familiar ‘fish out of water’ narrative structure, echoing the premise of its predecessor, ‘Tulsa King’, by displacing Jackson’s character from his New Orleans roots and forcing him to adapt to a new city [1]. Joining Jackson on screen are Sylvester Stallone, Kai Caster, Asa Germann, Lilah Pate, and Savanna Gann [1]. Though Paramount+ has not yet announced a release date for the series, the ongoing production—operating within the broader municipal jurisdiction of Fort Worth, which houses administrative hubs like the District 9 office at 100 Fort Worth Trail [2] [alert! ‘Precise filming location boundaries relative to District 9 borders are inferred based on downtown proximity’]—cements North Texas as a premier destination for high-budget television projects. The continuous influx of Sheridan’s projects acts as a localized economic stimulus, transforming temporary traffic inconveniences into lasting commercial dividends for the Texas entertainment sector [GPT].