Mazda Chooses EU Tariffs Over CO2 Fines for Chinese EVs
Hiroshima, Friday, 10 January 2025.
Mazda will export electric vehicles from China to Europe, prioritizing tariffs over potential CO2 fines, reflecting the challenges automakers face with EU emissions regulations and trade tensions.
Strategic Decision for European Market
Mazda Motor Corporation (MZDAF) has announced it will begin exporting its Chinese-made EZ-6 electric sedan to Europe starting in summer 2025 [1][2]. The vehicle, which has been sold in China since October 2024 through Changan Mazda, a joint venture with Changan Automobile [1], represents a significant strategic shift in how the Japanese automaker approaches the European market. The EZ-6, currently priced at approximately 139,800 yuan (≈$19,200) in China [2], has already demonstrated strong market performance, with nearly 2,500 units sold in November 2024 [2].
Technical Specifications and Market Positioning
The European version, dubbed the Mazda 6e, boasts impressive specifications with two powertrain options: a 68.8 kWh battery offering a 298-mile range and an 80 kWh variant capable of 343 miles [6]. The vehicle features substantial dimensions at 4,921 mm length, 1,890 mm width, and 1,485 mm height [2], positioning it firmly in the mid-size sedan segment. According to Uwe Mandal, Mazda Europe’s manager of technology research and communication, the decision to manufacture in China was influenced by the country’s advanced battery technology and raw materials expertise [6].
Tariff Impact and Regulatory Strategy
Mazda’s decision to accept EU tariffs rather than risk CO2 fines comes amid complex trade relationships between China and Europe. Chinese EV manufacturers currently face varying tariff rates, with some companies subject to duties as high as 45.3% [2]. Cooperating companies face a 20.7% tariff, while non-cooperating automakers must contend with a 35.3% duty [2]. This strategic choice reflects Mazda’s calculation that potential CO2 emission fines would be more costly than the tariffs [1].
Future Plans and Market Expansion
Looking ahead, Mazda has significant plans for its electrification strategy. The company will showcase the updated EZ-6 at the Brussels Motor Show starting January 10, 2025 [2], and is developing a new module battery plant in Japan [2]. Furthermore, Mazda aims to launch a new electric vehicle platform by 2027 [2]. For the UK market, the right-hand drive version of the 6e won’t be available until 2026 [6], indicating a phased approach to market expansion.